New Balance

In a move that challenged runners to run like they never have before – both emotionally and physically, we decided to push our consumers to step out of their regular running spaces with the Run Like Never Before campaign. Through conducting thorough consumer insight into what makes runners tick, what moves them and motivates them, we brought this idea to life by challenging metro runners to take their next run to a whole other level - so we sent 10 lucky Australians to the Amalfi Coast in Italy for a run of a lifetime! The whole campaign resulted in over 2mil social video views and smashed all running sales records, with Q1 2015 sales exceeding target by 41%.


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