New Balance

In a partnership cultivated for success, New Balance Classics pursued excellence and delivered a 400% increase in website traffic through their four part Behind the Scenes series that followed Aussie Indie-Rock band, The Temper Trap as they worked on their third album. The content was amplified through a media strategy which was bought to life through the social feeds of young smartphone users. We partnered with digital channels like Pedestrian TV, Broadsheet and In the Mix, promoted on NB's and The Temper Trap's owned social and digital channels as well as in the retail space at Hype DC. This allowed us to tap into a Gen Y audience in a time when competitors were losing market share and delivered an increase in units sold over the campaign period of 206%!

View the Behind the Scenes series below: