Focus On Furniture

Frontier worked with Focus on Furniture to develop a fully integrated media strategy and creative campaign with the objectives of growing brand awareness, consideration and foot traffic.

Whilst TV, press and catalogue were the primary channels to market, we dialed up social and digital to introduce more consumers to the Focus on Furniture range and underline the brand promise.

Once the new campaign was in place, results were immediate, with double digit sales growth across the store network. This success prompted expansion of the Focus on Furniture brand into NSW and QLD, with their overall store footprint almost doubling by December 2016, and continued revenue growth in 2017.