Frontier developed the campaign and executed it via direct mail, large format outdoor, tram posters, metrolites, street decals, shop window posters and large format hoardings throughout Acland Street and St Kilda. The execution of the campaign included bold, bright colours with quirky images and a witty play on words. This reflected the heart and soul of Acland St while celebrating its history and building positivity for its future.
Following the success of our place marketing campaign, Frontier were asked to develop and direct a TVC promoting the city of St Kilda and it’s newly upgraded Acland Street Precinct. A visit to St Kilda comes with the certainty that there’ll always be something to see and do there. The concept titled, ‘A Million Brilliant Reasons’ strengthens the existing St Kilda brand identity by highlighting local attractions including their new drawcard, the Acland St Precinct. The TVC will air early December 2016 and be supported by online and local area marketing.