Facebook 360° video has landed

Facebook 360° Video Has Landed

If you’re a devoted Facebook news-feed scroller (who isn’t?) then you will have noticed some cooler than your average video footage recently. That’s right, Facebook 360° video has officially landed and it’s got consumers and brands very excited. Iconic brands such as Adidas, … Continued

an image showing Periscope new topic search terms available

Periscope Gets Three Handy New Updates

Broadcasts on Periscope now last forever thanks to an app update from the video broadcasting platform. All broadcasts will now automatically save by default, meaning you can keep hold of all your content beyond the previously standard 24 hour period. The … Continued

Pinterest rolls out video advertising

  The Cinematic Pin has arrived. Despite being one of the most popular social media platforms with 72.8 million users, Pinterest hasn’t always proven to be the most profitable for product sales as the platform still finds its footing in the direct response … Continued

Instagram’s search just got a lot more like Twitter

As part of its latest update, Instagram’s Explore feature has taken a Twitter-like approach, making it easier for users to find posts around specific events and places by surfacing posts based on tags and locations currently trending on the platform. Previous … Continued

Twitter launches Periscope in wake of Meerkat rival

In the wake of SXSW standout Meerkat, Twitter has now unveiled a live streaming app, Periscope, allowing people to stream from their phones to their followers on the social networking site for free. Meerkat was the breakout platform to emerge … Continued

Band and Brand Join Forces on Journey Towards Excellence

In the wake of their third studio album, the Temper Trap have embarked on an unwavering and uncompromising journey towards the pursuit of excellence. The ARIA award winning band, who boast an impressive bank of hit records, from Love Lost to Sweet … Continued

Kicking Goals with Global #NBFootball Launch

New Balance has well and truly catapulted into the world’s biggest game. It was 5pm London time on February 4 when the ball dropped that New Balance is launching into football, along with an accompanying partnership with eight of the … Continued

YouTube Rewind 2014

Another year, another lot of videos. We tried to work out all the references in this year’s YouTube Rewind. See how you go identifying some of the most popular YouTube trends that did the rounds in 2014. Youtube Rewind   

Australia’s most influential brand is…

Research by Ipsos Marketing Australia has found that the most influential brand in the local market is Google. According to Ipsos managing director Gillian O’Sullivan, customers surveyed felt that it helped them make ‘more smarter choices and changed what they … Continued

Australian online retail sales continue to grow

Recent figures from NAB’s Online Retail Sales Index has shown an increase in online spend for the month of June, despite offline retailers facing a decline in spend for the same period. Growth of 0.9% in online shopping was experienced … Continued

Images on Social Media – what works?

  2010 was the first real emergence of visual social media; social media driven by things other than tweets or status updates. It was the year Pinterest and Instagram both launched. Now, 4 years later, we’re starting to see all … Continued

Research finds Australians live and breath digital

According to shopper marketing firm TNS, Australia is one of the most digitally connected countries in the world. Alastair Leathwood from TNS says “we should be marketing by occasions, needs, attitudes, and the various mindsets for different media, reaching customers … Continued

Consumers welcome loyalty apps

According to a poll of 3,162 US loyalty program users by Tennessee based research firm TechnologyAdvice, saving money and receiving rewards were cited by 57.4% and 37.5% respectively, as main motivations for signing up or continuing a loyalty program. Earning … Continued

Twitter pushes the power of organic tweets

In research conducted with 200 brand advertisers, Twitter has found that brands with a consistent organic tweeting policy can reach an audience equivalent to 30% of its follower base during a given week, while tweeting two to three times a … Continued

Facebook embraces eCommerce with ‘Buy Now’

There may be a new e-tailer on the market shortly and it goes by the name of Facebook. In July, the social media giant tested a “Buy Now” function inside the newsfeed, letting users instantly pay for goods and services … Continued