Frontier was recently briefed by our New Balance client to engage with consumers throughout the Australian Open. We decided that our resources would be best put to use at the ‘Kid’s Tennis day’, and the day definitely didn’t disappoint!
Over 10,000 eager and pumped up kids attended the Melbourne Park Tennis Precinct, which meant Frontier had our hands full for the day. Tim Watson conducted the day’s events, with the highlight being New Balance athlete and world number 8 Milos Raonic’s fastest serve clinic. The three fastest serves for the session were able to choose a children’s charity that New Balance would donate to on behalf of.
The children’s charities chosen were:
Alannah and Madeline Foundation: ,500
Royal Children’s Hospital: $1,500
Children’s Cancer Research: $1,000
Plenty of New Balance shoes and attire was given to each child who participated in the mini court clinics that were run by Tennis Australia coaches, so don’t be surprised if you noticed the ‘NB’ logo on a few Mini Milos’ throughout the tournament.