New Balance Women

MARKETING CAMPAIGN

New Balance Women's #GirlsRunThis campaign launched into market with their new ambassador, Rachael Finch, leading the way. Empowering women to come together to go further and encouraging them to push themselves harder, Rachael embodies the lifestyle of our female consumers.


Supported by stunning look books, social media, an online women’s hub, retail, PR and events, our content hada reach of over, 732,000 with over 1,900,000 impressions and 294,000 video views.

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#GirlsRunThis Sydney Event

To bring the #GirlsRunThis campaign to life we hosted a series of free health and fitness sessions at Pitt Street Mall and Virgin Active in Sydney.

Celebrating their key campaign message, ‘Come together to go further’, New Balance was joined by 255 women across six events in three days.
Additionally we hosted a media/PR exclusive event showcasing the Q1-16 Women’s collection.

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