Diversified Communications

MEDIA STRATEGY

The Careers & Employment Expo has been running for over 10 years in Australia and is the place to go to get information about
training and apprenticeships, education and open doors to speak with large companies regarding employment opportunities. 
 
To promote the event in Adelaide and Brisbane, Frontier recommended a TV led media strategy to generate mass awareness amongst
school leavers as well as those considering a career change. The TV campaign was further supported by digital and social activity.


Frontier was also tasked with developing the campaign creative. A 15 second TVC was created using illustrative animation, which profiled
different people within our target demographic and the career paths they may aspire to and therefore could learn about at the event.

The Adelaide event saw almost a 200% increase in adult attendance! With the Brisbane event also seeing an increase of 13%, the campaign
as a whole was a huge success.