Our key task for this year’s event was to arrest the decline in attendance that had occurred over the previous two shows and re-engage both the aviation enthusiast and broader family market. Frontier negotiated media partnerships to increase media value by an additional 250% across television, print, radio and outdoor. We also developed and managed a social campaign which provided a platform to engage with the fans and potential audiences providing a great level of information about the show.
These initiatives delivered the Airshow several firsts including a sell-out of all VIP and Corporate passes, as well as a 23% increase in attendance from the previous show and the highest attendance ever by 5%.
Additionally the social campaign increased website traffic by 300%, with a 27% completed video view rate and 180,000 engagements. The Airshow’s Facebook page alone picked up 250 new reviews for the show with a 4.5/5 star rating and 20,000 new fans during the campaign period.