New Balance

BRAND CAMPAIGN

On July 1st 2015 New Balance launched their new brand campaign – Always in Beta.

Founded on three key messages; Always Evolving, Always Pushing and Always Improving, we brought each message
to life by developing an array of large scale creative featuring our local and global athletes and ambassadors.

The artwork was displayed in major train stations throughout the country, including Southern Cross Station (Melbourne),
Central and Town Hall Stations (Sydney) and Brisbane Central (Brisbane).


Over the course of three weeks, we were successfully able to leverage the brand campaign from a localised perspective,
and reinforce the positioning of New Balance to commuters and passers-by. Our message was also supported across social,
digital media and retail through video and print with a reach of over 580,000 people and over 415,000 video views.

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