Frontier’s most recent service, PR, achieved huge success this weekend when it secured coverage of Steve Smith throwing the first pitch at Fenway Park across all leading broadcast TV networks.
Since the introduction of PR to the agencies full service suite in 2015 we have had a successful ten months in securing exposure across multiple traditional and new media channels, but this weekend was a particular highlight. Frontier’s PR Manager, Chloe, was able to secure coverage across channels 7, 9, 10, Fox & ABC as well as major radio, press and online channels for client New Balance and one of their pillar athletes, Steve Smith.
Frontier managed the international cricket star ‘Smith’ in Boston where he threw the first pitch for the opening of the Boston Red Sox vs Los Angeles Angles game this weekend, showing off his ‘rocket arm.’
Check out the online coverage below and see how Steve got on with his pitch!