Our social reached over 44,000 people, engaged over 1,500 people, and saw over 70,000 social impressions. Hooking into an Instagram hashtag allowed consumers to print out a branded photo in store to take home with them. Brand alliances with Fitness First and Thr1ve juices strengthened New Balance’s brand and supported the healthy lifestyle that New Balance promotes. Tasty food and juices were given away to visitors at the event.
Frontier and New Balance formed a stronger alliance and partnership through the success and popularity of this event.