New Balance Pitt St Store Opening


Frontier helped launch the opening of Sydney’s flagship store for New Balance on Thursday, 28th of  August – and it went well! This store opening was a talked about event which even drew some international patrons. Our Graffiti artists lined the store and offered customised kicks for any consumer who spent over $200 in store on the launch day. DJ Hau from JJJ dropped his fresh, new track before it hit the streets and wowed the shoppers with his smooth beats while they perused the new NB products which had just arrived on Australian shores.

Our social reached over 44,000 people, engaged over 1,500 people, and saw over 70,000 social impressions. Hooking into an Instagram hashtag allowed consumers to print out a branded photo in store to take home with them. Brand alliances with Fitness First and Thr1ve juices strengthened New Balance’s brand and supported the healthy lifestyle that New Balance promotes. Tasty food and juices were given away to visitors at the event.

Frontier and New Balance formed a stronger alliance and partnership through the success and popularity of this event.