Did you know that GirlsRunThis? What you may ask? Absolutely everything!
To celebrate the power of the females running the world, as well as to launch the Q3/Q4 New Balance Women’s Collection in Australia and New Zealand we teamed up with Pedestrian Media to tell a story of how women are stronger when they come together.
Core to the campaign was Instagram, given its high usage by our female audience. This channel, in synergy with other social media, not only acted as the heart of #GirlsRunThis but also as inspiration for the videos and printed look book, distributed to key fitspirational influencers in Australia.
Also stay tuned for the next extension of the campaign coming up soon.