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Instagram flat lay 101


Instagram is an art form. Perfectly captured flat lays, scenic views or inspirational product shots send likes through the roof. But how do you create the perfect image for Instagram? At Frontier, we know it’s important to produce specific creative … Continued


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#GirlsRunThis with New Balance


Did you know that GirlsRunThis? What you may ask? Absolutely everything! To celebrate the power of the females running the world, as well as to launch the Q3/Q4 New Balance Women’s Collection in Australia and New Zealand we teamed up … Continued


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An unlikely brand is sneaking up on Nike


  Frontier is proud of its ongoing partnership and work with New Balance in Australia and New Zealand. Gearing up for a big 2016, we are looking forward to rolling out the ‘Always in Beta’ brand campaign and continuing to fuel growth across Running, Women’s, … Continued


Pinterest rolls out video advertising


  The Cinematic Pin has arrived. Despite being one of the most popular social media platforms with 72.8 million users, Pinterest hasn’t always proven to be the most profitable for product sales as the platform still finds its footing in the direct response … Continued


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Instagram’s search just got a lot more like Twitter


As part of its latest update, Instagram’s Explore feature has taken a Twitter-like approach, making it easier for users to find posts around specific events and places by surfacing posts based on tags and locations currently trending on the platform. Previous … Continued


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Band and Brand Join Forces on Journey Towards Excellence


In the wake of their third studio album, the Temper Trap have embarked on an unwavering and uncompromising journey towards the pursuit of excellence. The ARIA award winning band, who boast an impressive bank of hit records, from Love Lost to Sweet … Continued


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Kicking Goals with Global #NBFootball Launch


New Balance has well and truly catapulted into the world’s biggest game. It was 5pm London time on February 4 when the ball dropped that New Balance is launching into football, along with an accompanying partnership with eight of the … Continued


And the top 10 most instagrammed places in Australia were…


Not surprisingly, Sydney dominated the top places in the most Instagrammed places in Australia, with the Opera House taking out top spot. See the other places that make the top 10 here.   Our beautiful image is via Flickr.


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Facebook releases their video year in review


Hot on the heels of YouTube when it comes to video consumption both locally and globally, Facebook has released their own year video year in review for 2014. It’s interesting to see the different approaches by both platforms in showcasing … Continued


Priceline a top 10 Facebook page in Australia in 2014


According to annual Australian Facebook Performance report released by Social Pulse, valued Frontier client Priceline has been listed in the top 10 best performing Health, Beauty, Medical and Pharmaceutical pages in Australia for 2014. We’re very proud of this achievement and extend … Continued


YouTube Rewind 2014


Another year, another lot of videos. We tried to work out all the references in this year’s YouTube Rewind. See how you go identifying some of the most popular YouTube trends that did the rounds in 2014. Youtube Rewind   


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Three days of Grand Inspiration!


Our GM took some time out on the weekend to check out Grand Designs Live Melbourne – a home show with interactive features, one-to-one advice, a plathora of ‘how to’ stages to get you in a DIY mood and a … Continued


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New Balance Pitt St Store Opening


Frontier helped launch the opening of Sydney’s flagship store for New Balance on Thursday, 28th of  August – and it went well! This store opening was a talked about event which even drew some international patrons. Our Graffiti artists lined … Continued



Deloitte: Australia media usage and preferences 2014


The annual Deloitte Media Consumer survey is out and the findings are quite interesting (and exciting for us in the digital team!) Conducted over 8 countries with over 2,300 consumers surveyed in Australia the survey consistently demonstrated the growing significance … Continued


Australia’s most influential brand is…


Research by Ipsos Marketing Australia has found that the most influential brand in the local market is Google. According to Ipsos managing director Gillian O’Sullivan, customers surveyed felt that it helped them make ‘more smarter choices and changed what they … Continued