In the wake of their third studio album, the Temper Trap have embarked on an unwavering and uncompromising journey towards the pursuit of excellence. The ARIA award winning band, who boast an impressive bank of hit records, from Love Lost to Sweet Disposition, are about to carve another chapter into Australian music history. The boys have been bunked down in their Kings Cross studio of late, progressing towards the culmination of their new record and New Balance has been with them every step of the way, charting their excellence-driven journey. Documented in a four part video series, each clip represents a new page in the Temper Trap narrative, one after the other bringing closure to the declaration Excellent Will Always Be. From uncompromising standards to collaborative team work and fueling the flame, it’s clear that excellence lives and breathes in the beats and strings of their music.
To promote Excellent Will Always Be, the campaign has seen its hefty share of media placements, with full site takeovers on Australia’s largest online music, entertainment, lifestyle and culture publications. Pedestrian TV has received over 100,000 daily visitors and counting, while Broadsheet, In The Mix, Faster Louder and Junkee have collectively seen almost 150,000 eyeballs reach their on-page Temper Trap content. Campaign activity has also reached more than 7 million impressions across Pedestrian, Temper Trap and New Balance digital channels, while video views have surmounted over 200,000 views thus far.
The parallels that exist between both band and brand in their mutual pursuit of excellence has proved successful in consummating our mutual stories of craftsmanship and creativity. Their continued disposition of creativity & craftsmanship drives them forward towards the excellence of tomorrow.